strategy<\/span><\/h1>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”12px||12px||false|false” custom_padding=”0px||0px||true|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”display: block;” custom_css_main_element_phone=”display: block;”][et_pb_column type=”1_2″ admin_label=”Column” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.thebrand.rs\/en\/wp-content\/uploads\/2024\/12\/kitkat01.png” title_text=”kitkat01″ disabled_on=”off|off|on” admin_label=”Image” _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”|||12%|false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” header_2_font=”Poppins|700|||||||” header_2_text_align=”left” header_2_text_color=”#FFFFFF” header_2_font_size=”40px” header_2_line_height=”60px” custom_margin=”||23px|||” custom_margin_tablet=”” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|phone” header_2_line_height_tablet=”” header_2_line_height_phone=”34px” header_2_line_height_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
KITKAT<\/h2>\n
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Our agency has designed dynamic new ways to convey the KITKAT brand and its new product, KITKAT Spread, emphasizing the importance of the brand\u2019s positioning through its iconic slogan, \u201cHave a break, have a KitKat.\u201d This message, now reimagined in a fresh and innovative form, retains the brand\u2019s distinctive energy while adapting to contemporary consumer needs and preferences.<\/p>\n
[\/et_pb_text][et_pb_divider show_divider=”off” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wcm9qZWN0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjQ5MTYifX0=@” button_text=”FIND MORE” _builder_version=”4.25.0″ _dynamic_attributes=”button_url” _module_preset=”default” custom_button=”on” button_text_size=”14px” button_text_color=”#FFFFFF” button_bg_color=”gcid-primary-color” button_border_width=”0px” button_border_radius=”0px” button_font=”–et_global_heading_font||||||||” custom_padding=”12px|50px|12px|50px|true|true” button_text_size_tablet=”” button_text_size_phone=”14px” button_text_size_last_edited=”on|phone” box_shadow_style=”preset1″ box_shadow_blur=”39px” box_shadow_color=”#5473ff” global_colors_info=”{%22gcid-primary-color%22:%91%22button_bg_color%22,%22button_bg_color__hover%22%93}” button_bg_color__hover_enabled=”on|desktop” button_bg_color__hover=”#2ddfff” button_bg_enable_color__hover=”on” box_shadow_color__hover_enabled=”on|desktop” box_shadow_color__hover=”rgba(84,115,255,0)”][\/et_pb_button][et_pb_divider show_divider=”off” _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][et_pb_column type=”1_2″ admin_label=”Column” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.thebrand.rs\/en\/wp-content\/uploads\/2024\/12\/kitkat01.png” title_text=”kitkat01″ disabled_on=”on|on|off” _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”|||12%|false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”12px||12px||false|false” custom_padding=”0px||0px||true|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”display: block;” custom_css_main_element_phone=”display: block;”][et_pb_column type=”1_2″ admin_label=”Column” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.thebrand.rs\/en\/wp-content\/uploads\/2025\/04\/Heinz-The-Brand-Agency-980×1225-1.jpg” title_text=”Heinz-The-Brand-Agency-980×1225″ disabled_on=”on|on|off” _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”|||12%|false|false” custom_margin_tablet=”|||2%|false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.thebrand.rs\/en\/wp-content\/uploads\/2025\/04\/Heinz-The-Brand-Agency-980×1225-1.jpg” title_text=”Heinz-The-Brand-Agency-980×1225″ disabled_on=”off|off|on” admin_label=”Image” _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”|||12%|false|false” custom_margin_tablet=”|||2%|false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” header_2_font=”Poppins|700|||||||” header_2_text_align=”left” header_2_text_color=”#FFFFFF” header_2_font_size=”40px” header_2_line_height=”60px” custom_margin=”||23px|||” custom_margin_tablet=”” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|phone” header_2_line_height_tablet=”” header_2_line_height_phone=”34px” header_2_line_height_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
IT HAS TO BE HEINZ<\/h2>\n
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The Foundation for Marketing and Creative Concepts<\/h3>\n
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Before developing marketing strategies or creative concepts, it is essential to first uncover and define every aspect of the brand\u2019s identity.<\/p>\n
A brand is far more than just a logo or slogan. Like people, brands have personalities.<\/p>\n
Customers are naturally drawn to brands that reflect their own values or embody qualities they aspire to. A brand\u2019s personality is its soul-encompassing its values, culture, tone of voice, visual identity, behavior, and all the attributes that make it uniquely human.<\/p>\n
[\/et_pb_text][et_pb_divider show_divider=”off” _builder_version=”4.25.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_divider][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wcm9qZWN0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjQ4NjAifX0=@” button_text=”FIND MORE” _builder_version=”4.25.0″ _dynamic_attributes=”button_url” _module_preset=”default” custom_button=”on” button_text_size=”14px” button_text_color=”#FFFFFF” button_bg_color=”gcid-primary-color” button_border_width=”0px” button_border_radius=”0px” button_font=”–et_global_heading_font||||||||” custom_padding=”12px|50px|12px|50px|true|true” button_text_size_tablet=”” button_text_size_phone=”14px” button_text_size_last_edited=”on|phone” box_shadow_style=”preset1″ box_shadow_blur=”39px” box_shadow_color=”#5473ff” locked=”off” global_colors_info=”{%22gcid-primary-color%22:%91%22button_bg_color%22,%22button_bg_color__hover%22%93}” button_bg_color__hover_enabled=”on|desktop” button_bg_color__hover=”#2ddfff” button_bg_enable_color__hover=”on” box_shadow_color__hover_enabled=”on|desktop” box_shadow_color__hover=”rgba(84,115,255,0)”][\/et_pb_button][et_pb_divider show_divider=”off” _builder_version=”4.25.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”12px||12px||false|false” custom_padding=”0px||0px||true|false” custom_css_main_element=”display: flex;||align-items: center;” global_colors_info=”{}” custom_css_main_element_last_edited=”on|tablet” custom_css_main_element_tablet=”display: block;” custom_css_main_element_phone=”display: block;”][et_pb_column type=”1_2″ admin_label=”Column” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.thebrand.rs\/en\/wp-content\/uploads\/2024\/12\/The-Brand-Agency-Europe-Gourmet-Garden-Nestle.jpg” title_text=”The-Brand-Agency-Europe-Gourmet-Garden-Nestle” disabled_on=”off|off|on” admin_label=”Image” _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”|||12%|false|false” custom_margin_tablet=”|||2%|false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” header_2_font=”Poppins|700|||||||” header_2_text_align=”left” header_2_text_color=”#FFFFFF” header_2_font_size=”40px” header_2_line_height=”60px” custom_margin=”||23px|||” custom_margin_tablet=”” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”24px” header_2_font_size_last_edited=”on|phone” header_2_line_height_tablet=”” header_2_line_height_phone=”34px” header_2_line_height_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
Garden Gourmet<\/h2>\n
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Do something good for the planet and your health.<\/h3>\n
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To bring the brand communication and creative concept to life, we began by uncovering Garden Gourmet\u2019s core purpose and the values it represents: sustainability, health, and inclusivity.<\/p>\n
The goal of Garden Gourmet\u2019s brand communication is to raise awareness that plant-based food is for everyone – not just those following a specific diet. As more people adopt a flexitarian lifestyle, it\u2019s crucial to address the needs and preferences of this diverse audience by offering meals that align with their values and desires.<\/p>\n
[\/et_pb_text][et_pb_divider show_divider=”off” _builder_version=”4.25.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_divider][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wcm9qZWN0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjQ5MjEifX0=@” button_text=”FIND MORE” _builder_version=”4.25.0″ _dynamic_attributes=”button_url” _module_preset=”default” custom_button=”on” button_text_size=”14px” button_text_color=”#FFFFFF” button_bg_color=”gcid-primary-color” button_border_width=”0px” button_border_radius=”0px” button_font=”–et_global_heading_font||||||||” custom_padding=”12px|50px|12px|50px|true|true” button_text_size_tablet=”” button_text_size_phone=”14px” button_text_size_last_edited=”on|phone” box_shadow_style=”preset1″ box_shadow_blur=”39px” box_shadow_color=”#5473ff” locked=”off” global_colors_info=”{%22gcid-primary-color%22:%91%22button_bg_color%22,%22button_bg_color__hover%22%93}” button_bg_color__hover_enabled=”on|desktop” button_bg_color__hover=”#2ddfff” button_bg_enable_color__hover=”on” box_shadow_color__hover_enabled=”on|desktop” box_shadow_color__hover=”rgba(84,115,255,0)”][\/et_pb_button][et_pb_divider show_divider=”off” _builder_version=”4.25.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][et_pb_column type=”1_2″ admin_label=”Column” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.thebrand.rs\/en\/wp-content\/uploads\/2024\/12\/The-Brand-Agency-Europe-Gourmet-Garden-Nestle.jpg” title_text=”The-Brand-Agency-Europe-Gourmet-Garden-Nestle” disabled_on=”on|on|off” _builder_version=”4.25.0″ _module_preset=”default” custom_margin=”|||12%|false|false” custom_margin_tablet=”|||2%|false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
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