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Our agency has designed dynamic new ways to convey the KITKAT brand and its new product, KITKAT Spread, emphasizing the importance of the brand’s positioning through its iconic slogan, “Have a break, have a KitKat.” This message, now reimagined in a fresh and innovative form, retains the brand\u2019s distinctive energy while adapting to contemporary consumer needs and preferences.<\/p>\n
The KITKAT brand promise is to deliver a consistent and irresistible experience, combining the perfect balance of crispy wafer and smooth chocolate. With great enthusiasm, we developed creative solutions that highlight various ways to enjoy this iconic brand. Our strategy introduces new forms of expression that further reinforce KITKAT as a symbol of joyful moments and indulgence during small breaks for those seeking a pause from their daily routine.<\/p>\n
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KITKATBrand Position & Communication Our agency has designed dynamic new ways to convey the KITKAT brand and its new product, KITKAT Spread, emphasizing the importance of the brand’s positioning through its iconic slogan, “Have a break, have a KitKat.” This message, now reimagined in a fresh and innovative form, retains the brand\u2019s distinctive energy while […]<\/p>\n","protected":false},"author":1,"featured_media":4810,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[15],"project_tag":[],"class_list":["post-4916","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-promotions"],"yoast_head":"\n